Hovis - Strength Baked In

Director - Zak Razvi

Advertising agency - VCCP

Deputy Executive Creative Director - Matt Lloyd

Creative Directors - Colin McKean & Emma Houlston

Senior Creatives - Sophia Johnson & Sophie Szilady

Business Director - Ed Maxwell

Account Director - Lucy Williams

Account Manager - Stella Wharmby

Chief Strategy Officer - Max Keane

Planning Director - Matt Hayes

Agency TV Producers - Rory Calder & Simon Plant

Agency Creative Producer - Matt Hearn

Media Buying Agency - Medialab

Production Company - Girl&Bear

Executive Producer - Simon Plant

Producer - Rory Calder

DOP - Sy Turnbull

Editor - Rich Woolway @ STITCH

Post-production Company - ETC

Post Producer - George Blomiley

Colourist - Jason Wallis

Audio Post-production Company - King Lear

Sound Engineer - Ed Downham

Shot on location in London & Manchester, UK